Bikerworkshop.com

This Friday, 4 July, marks the much-awaited release of Honda’s applauded CB1000R performance naked motorcycle, from Honda dealerships across the UK.

This all-new performance naked will finally be unleashed on to the open roads in a choice of four distinctive colours to include Dragon Green, Pearl Nightstar Black, Sword Silver or Pearl Cool White and, comes in two model options. The standard machine will be priced at £6950, with the combined ABS-equipped bike at £7450*, showing that this stunning new machine is exceptional value for money with its stylish looks, stunning performance and Honda’s enviable build quality.

Honda’s CB1000R created quite a stir at its debut at the Milan Motorcycle Show last year and, since its first UK unveiling at the International Motorcycle and Scooter Show in December at Birmingham’s NEC, customer interest has been extremely high, with dealers across the UK taking many enquiries and also pre-orders for this impressive ‘performance naked’ motorcycle. The excitement was heightened further still following the media’s response to the CB1000R at the world launch and test ride in April, which has unanimously positive.

One potential customer is HM Plant Honda’s race ace, Cal Crutchlow – taking his road bike test this Friday, he knows just what machine he wants as he celebrates his first day of two-wheeled freedom out on the open road. “The first thing I want to do is ride the new CB1000R,” Cal said. “I’ve loved its looks from the first time I saw it and there’s nothing else to match it for sheer presence out on the street. Add in the re-tuned four-cylinder Fireblade motor, great chassis, excellent brakes and suspension and you’ve got a winner. I can’t wait to ride it.”

At the heart of the all-new CB1000R is a re-tuned version of the legendary 2007 Honda Fireblade 998cc engine, tuned for greater torque for the ultimate in street performance. The chassis uses a cast aluminium frame with front suspension and brakes developed for the latest 2008 Fireblade. To match the pedigree of the chassis and engine, the looks are thoroughly modern with the CB1000R’s unique styling further setting this all-new bike apart in its sector.

The CB1000R boasts a distinctive headlight cluster, sleek flanks, a muscular mid-section and purposefully crafted tail-unit, with a beautifully exposed four-spoke rear wheel and single-sided swingarm. And, as with all of Honda’s motorcycle range, safety is of primary importance with a version available with Honda’s Combined ABS braking system.

Whilst the CB1000R is an awesome machine as standard, it can be further enhanced and personalised with a range of Honda Genuine Accessories designed specifically for this model, to include: alcantara seat and pillion seat kits, rear seat cowl, titanium look fairing and cover options, clutch, crankshaft and crankcase stylised covers, 3D logo set, heated grip kit, fuel filler pad and wheel rim stickers, with a carbon fibre front mudguard and rear hugger joining the accessory options later in the year. A brochure showcasing the full range of Honda Genuine Accessories for the CB1000R will be available from dealers on Friday.

Honda Motorcycles’ General Manager, Steve Martindale, commented, “Since the bike’s unveiling last year, customer interest has been incredible and we’re looking forward to riders now being able to enjoy this unique bike out on the roads from Friday. With the arrival of the CB1000R, Honda is raising the bar when it comes to combining style with performance in the Naked sector. The bike is stunning and, as recent media reports have shown, is awesome on the road and will appeal to a whole range of riders and abilities.

Honda Motorcycle dealers across the country will be hosting individual launch events this Friday and over the weekend. To find out what is planned, or to unleash Honda’s CB1000R on a test ride, contact your local dealer.

Honda Motorcycle dealers can be located by calling Honda on 0845 200 8000, or by using the ‘Dealer Search’ facility within the Motorcycles area of www.honda.co.uk, where you can also find all the latest news and information about the full Honda motorcycle range, offers, genuine parts, accessories and forthcoming events.